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1 brand competition
марк. конкуренция марок (имеет место в случае, когда компания рассматривает в качестве своих конкурентов фирмы, предлагающие сходный продукт и услуги тем же целевым покупателям по сходным ценам)Syn:See: -
2 brand competition
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3 brand competition
concurrence f entre marques -
4 intra-brand competition
Деловая лексика: конкуренция в рамках одного брендаУниверсальный англо-русский словарь > intra-brand competition
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5 inter-brand competition
s.competencia entre marcas. -
6 brand
1. сущ.1) марк. торговая марка, товарный знак (определенное название, знак (символ) или дизайн продукта, которые отличают его от конкурента и помогают потребителю находить этот продукт в магазинах)Syn:brand name 2), brand mark 2)See:barnacle brand, blanket brand, competing brand, controlled brand, corporate brand, dealer brand, dealer's brand, distributor brand, distributor's brand, distributor's house brand, domestic brand, elite brand, established brand, familiar brand, family brand, flagship brand, flanker brand, generic brand, gift brand, global brand, good ordinary brand, high-status brand, house brand, household brand, individual brand, internal brand, international brand, local brand, major brand, manufacturer's brand, mature brand, megabrand, middleman brand, name brand, national brand, own brand, own-label brand, packer's brand, private brand, product brand, regional brand, regular brand, store brand, top brand, top-of-mind brand, top-selling brand, trend brand, unadvertised brand, wholesaler brand, brand acceptance, brand advantage, brand advertising, brand allegiance, brand association, brand assortment, brand attitude, brand attributes а), brand awareness, brand beliefs, brand cannibalization, brand category, brand choice, brand communications, brand comparison, brand competition, brand competitor, brand consciousness, brand conviction, brand development, brand differentiation, brand domination, brand equity, brand essence, brand establishment, brand exposure, brand extension, brand familiarity, brand family, brand franchise, brand harvesting, brand identification, brand identity, brand image, brand insistence, brand instability, brand label, brand leader, brand leverage, brand leveraging, brand licensing, brand life cycle, brand logo, brand logo type, brand loyalty, brand map, brand mark1&2, brand monopoly, brand name 1. а), brand perception, brand personality, brand position, brand positioning, brand power, brand preference, brand profile, brand proliferation, brand protection, brand rating, brand recall, brand recognition, brand reinforcement, brand repositioning, brand revitalisation, brand revival, brand rivalry, brand selection, brand sensitivity, brand share, brand soul, brand sponsor, brand strategy, brand switcher, brand switching, brand tag, brand transference, brand value, brand X, battle of the brands, brand of goods, brand of merchandise, brand potential index, family of brands, Brand Names Education Foundation, Brand Names Foundation, Brand Protection Group, trademark, mark 1), 2)2) марк. бренд (хорошо известная торговая марка или знаменитый производитель, которые значительно способствуют реализации продуктов; может употребляться в переносном смысле по отношению к людям, идеям и т. п.)See:elite brand, flanker brand, gift brand, regular brand, top-selling brand, brand attributes б), brand management, brand manager, brand marketing, brand plan, brand policy, brand producer, brand products, brand promoter, brand team3) общ. клеймоSee:, brand mark 3)2. гл.1) общ. ставить клеймо [марку\]2) с.-х. клеймить; таврить ( животное)3) торг. маркировать ( товар)See:
* * *
"брэнд", марка, тип, сорт: название или символ товара или услуги, которые отличают их от товаров и услуг конкурентов; см. trademark.* * *наименование, символ, знак, дизайн или их комбинации как средство идентификации товара-----1. сорт, качество2. торговая марка -
7 brand
1 noun(of product) marque fbrand acceptability, brand acceptance acceptabilité f de la marque; brand advertising publicité f de marque ou sur la marque;brand awareness notoriété f de la marque;brand bonding attachement m à la marque;brand building création f de la marque;brand competition concurrence f entre marques;brand concept concept m de marque;brand equity valeur f de la marque;brand exclusivity exclusivité f à la marque;brand extension extension f de la marque;brand familiarity connaissance f de la marque;brand identifier identificateur m de marque;brand identity identité f de marque;brand image image f de marque;brand imitation imitation f de marque;brand leader marque de tête;brand lifecycle cycle m de vie de la marque;brand loyalty (of consumer) fidélité f à la marque;∎ in the war between the major soap-powder manufacturers, brand loyalty has been a major factor la fidélité à la marque a joué un rôle majeur dans la guerre entre les grands fabricants de lessives en poudre;brand management gestion f de (la) marque;brand manager chef m de marque, directeur(trice) m, f de marque;brand mapping carte f perceptuelle des marques, carte des positions de marques;brand mark emblème m de marque;brand name marque (de fabrique);brand name product produit m de marque;brand name recall mémomarque f;brand perception perception f de marque;brand piracy contrefaçon f;brand policy politique f de marque;brand portfolio portefeuille m de marque;brand positioning positionnement m de la marque;brand preference préférence f pour une marque;brand recognition identification f de la marque;brand sensitivity sensibilité f aux marques;brand strategy stratégie f de la marque;brand switcher = personne qui change souvent de marque;∎ sales promotions are particularly effective in attracting brand switchers les promotions sont particulièrement efficaces pour attirer ceux qui changent souvent de marque;brand switching changement m de marque(of product) marquer -
8 competition
n марк. конкуренція; конкурентна боротьба; a конкурентнийсуперництво між продавцями, а також між постачальниками і підприємцями у здатності опанувати більшу частку ринку збуту та збільшити прибуток (profit) і обсяг реалізованої продукції (sales volume); ♦ методи конкурентної боротьби: зниження цін (price), стимулювання збуту (promotion¹), рекламування (advertising¹), покращення дизайну (design) товарів та якості послуг і т. ін.═════════■═════════active competition активна конкуренція; actual competition реальна конкуренція; bona fide competition чесна конкуренція; brand competition конкуренція торгової марки; business competition ділова конкуренція; buyers' competition конкуренція покупців • конкуренція між покупцями; commercial competition торговельна конкуренція; defensive competition оборонна конкуренція; destructive competition руйнівна конкуренція; efficient competition ефективна конкуренція; direct competition пряма конкуренція; fair competition справедлива конкуренція • чесна конкуренція; foreign competition закордонна конкуренція; form competition конкуренція форми; free competition вільна конкуренція • досконала конкуренція; generic competition загальна конкуренція • непряма конкуренція; global competition світова конкуренція; imperfect competition недосконала конкуренція; indirect competition непряма конкуренція; interindustry competition міжгалузева конкуренція; interseller competition конкуренція продавців • конкуренція між продавцями; intrabranch competition внутрішньогалузева конкуренція; intrafirm competition конкуренція в рамках фірми; intraindustry competition внутрішньогалузева конкуренція; keen competition гостра конкуренція; latent competition прихована конкуренція; market competition ринкова конкуренція; monopolistic competition; open competition відкрита конкуренція; perfect competition; price competition цінова конкуренція; product competition конкуренція за збут продукції; pure competition чиста конкуренція • досконала конкуренція; qualitative competition конкуренція за якість; sellers' competition конкуренція продавців • конкуренція між продавцями; stiff competition жорстока конкуренція; unfair competition нечесна конкуренція═════════□═════════competition in product design конкуренція у сфері дизайну продукції; competition in quality конкуренція за якість; competition in selling effort конкуренція в галузі організації і стимулювання збуту; competition on the world market конкуренція на світовому ринку; competition under product differentiation конкуренція в умовах неоднорідності продуктів; competition with homogeneous products конкуренція в умовах однорідності продуктів; efficiency of competition ефективність конкуренції; to avoid competition уникати/уникнути конкуренції; to be drawn into competition бути втягненим в конкуренцію; to be in competition with somebody конкурувати з ким-небудь; to defy competition витримувати/витримати конкуренцію; to engage in competition конкурувати; to enter in competition вступати/ вступити в конкуренцію; to meet with competition стикатися/зіткнутися з конкуренцією; to provoke competition створювати/створити конкуренцію; to restrain competition обмежувати/ обмежити конкуренцію; to step up competition підсилювати/підсилити конкуренцію; to sustain competition підтримувати/підтримати конкуренцію • витримувати/витримати конкуренцію; to withstand competition витримувати/витримати конкуренцію═════════◇═════════конкуренція < слат. concurrentia — змагання, суперництво < лат. concurrere — збігатися; скупчуватися; змагатися; конкурувати; запозичення, можливо, через посередництво польс. konkurencja (ЕСУМ 2:551). -
9 brand rivalry
марк. = brand competition -
10 brand life cycle
Mktgthe three phases through which brands pass as they are introduced, grow, and then decline. The three stages of the brand life cycle are: the introductory period, during which the brand is developed and is introduced to the market; the growth period, when the brand faces competition from other products of a similar nature; and, finally, the maturity period in which the brand either extends to other products or its image is constantly updated. Without careful brand management, the maturity period can lead to decline and result in the brand being withdrawn. Similar stages can be observed in the product life cycle. -
11 konkurranse
competition, contest, match* * *subst. competition subst. [ med dommerpanel] contest subst. [ anbudskonkurranse] US: competitive bidding (hard konkurranse) intense competition (økonomi) (ufullstendig konkurranse) imperfect competition (fri konkurranse) free competition (fri konkurranse) free competition, open el. freedom of competition (fri konkurranse) open el. freedom of competition (fullkommen/atomistisk konkurranse) perfect competition (hard konkurranse) keen/severe/stiff/fierce/strong/intense competition (hensynsløs konkurranse) cut-throat el. reckless competiti (merke konkurranse) brand competition (monopolistisk konkurranse) monopolistic competition (skarp konkurranse) keen competition (utilbørlig konkurranse) unfair competition -
12 Konkurrenz
Konkurrenz f GEN competition • Konkurrenz machen V&M, WIWI compete, rival • mit der Konkurrenz Schritt halten GEN keep up with one’s competitors, keep pace with one’s competitors* * *f < Geschäft> competition ■ mit der Konkurrenz Schritt halten < Geschäft> keep up with one's competitors, keep pace with one's competitors* * *Konkurrenz
competition, [trade] rivalry, emulation, (Konkurrenten) competitors, rivals in business, competing producers;
• außer Konkurrenz out of competition, not competing, unrival(l)ed;
• von der Konkurrenz ausgestochen supplanted by a rival firm;
• die Konkurrenz the other shop;
• ausländische Konkurrenz foreign competition;
• geschäftliche Konkurrenz industry (industrial) competition;
• halsabschneiderische Konkurrenz cutthroat competition;
• inländische Konkurrenz domestic competition;
• lebhafte Konkurrenz active competition;
• meine Konkurrenz my competitors in trade;
• mögliche Konkurrenz potential competition;
• monopolistische Konkurrenz monopolistic competition;
• mörderische Konkurrenz cutthroat competition;
• offene Konkurrenz active competition;
• preisdrückende (preisunterbietende) Konkurrenz cut-price competitor (competition);
• ruinöse Konkurrenz destructive (ruinous) competition;
• scharfe Konkurrenz keen (severe) competition;
• schwache Konkurrenz weak competition;
• starke Konkurrenz strong competition;
• unlautere Konkurrenz fraudulent (mean) competition, unfair competition in trade;
• wirksame Konkurrenz workable competition (US);
• Konkurrenz zwischen unterschiedlichen Industriezweigen interindustry competition;
• Konkurrenz der Markenartikel brand competition;
• Konkurrenz mittels niedriger Preise low-price competition;
• zur Konkurrenz abwandern to switch to a rival firm;
• gegen eine Konkurrenz ankämpfen (aufkommen) to contend with competition;
• Konkurrenz anschwärzen to disparage a competitor;
• Konkurrenzausschalten to eliminate competition;
• der Konkurrenz die Spitze bieten to defy competition;
• der Konkurrenz die Stirn bieten to meet competition;
• sich gegen die Konkurrenz im Markt durchsetzen to hold one’s own in competitive markets;
• ausländische Konkurrenz eindämmen to curb foreign competition;
• Konkurrenz fürchten to be afraid of competition;
• der Konkurrenz das Nachsehen geben to leave the competitors behind;
• der Konkurrenz Einhalt gebieten to check competition;
• zur Konkurrenz gehen to go over to the other side;
• mit der Konkurrenz gleichziehen to catch up with the competitors;
• es mit der Konkurrenz zu tun haben to meet with competition;
• es mit der Konkurrenz aufnehmen können to be able to cope witch (match) competition;
• keine Konkurrenz aufkommen lassen to defy competition;
• sich [gegenseitig] Konkurrenz machen to set up a competition, to compete with each other;
• Konkurrenz verächtlich machen to disparage competitors;
• Konkurrenz schlagen to make up on a competitor;
• Konkurrenz [mühelos] schlagen to beat the competition [handely];
• einheimische Erzeugnisse durch Zollschranken vor ausländischer Konkurrenz schützen to protect domestic products from foreign competition by trade barriers;
• ohne Konkurrenz sein not to be equalled;
• scharfer Konkurrenz ausgesetzt sein to be exposed to severe competition, to be up against stiff competition;
• der Konkurrenz immer um eine Nasenlänge voraus sein to be one jump ahead of one’s competitors;
• mit jem. in Konkurrenz stehen to be in competition with s. o.;
• mit jem. in Konkurrenz treten to enter into rivalry (competition) with s. o.;
• seine Konkurrenz überflügeln to get the jump on one’s competitors;
• gesamte Konkurrenz überflügeln (übertreffen) to lead all competitors;
• Konkurrenz unterbieten to undersell (undercut) competitors;
• Konkurrenz aus dem Markt verdrängen to put competitors out of business;
• jem. gebührende Konkurrenz verschaffen to give s. o. a good run for his money;
• Konkurrenz verschärfen to intensify competition;
• der Konkurrenz zuvorkommen to forestall a competitor;
• die Konkurrenz war groß [gewesen] competition was tough;
• Konkurrenzangebot competitive bid (quotation), competing offer, rival supply (bid);
• Konkurrenzangriff competitive assault;
• Konkurrenzanschwärzung trade disparagement, slander of title;
• Konkurrenzartikel competitive product;
• Konkurrenzauslese [competitive] selection;
• Konkurrenzausschaltung elimination of competitors;
• Konkurrenzausschluss competition clause;
• Konkurrenzausschreibung invitation to tender (of tenders);
• Konkurrenzausschreibung veranstalten to put up for competition;
• Konkurrenzbanken banking rivals, rival banks;
• Konkurrenzbedingungen competitive conditions;
• Konkurrenzbekämpfung interference with competitors;
• Konkurrenzbeschränkungen restraint of trade.
totmachen, Konkurrenz
to eliminate a competitor. -
13 Markenartikel
Markenartikel mpl GEN, V&M branded goods, genuine article, proprietary goods* * *mpl <Geschäft, V&M> branded goods, genuine article, proprietary goods* * *Markenartikel
proprietary (patented, genuine, branded) article[s], [name] brand, branded merchandise (staple, US), (pl.) trademarked commodities (goods, merchandise), patent (patented, speciality, proprietary, US) goods;
• dominierender Markenartikel brand leader;
• Markenartikel einbauen to instal(l) branded goods;
• zum Markenartikel entwickeln to brand;
• Waren unberechtigt als Markenartikel verkaufen to pass off goods as those of another make (US);
• Markenartikelhersteller manufacturer of branded goods;
• Markenartikelpreis brand price;
• Markenartikelverzeichnis index of branded goods;
• Markenartikelwettbewerb brand competition. -
14 конкуренция брендов
Advertising: brand competitionУниверсальный русско-английский словарь > конкуренция брендов
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15 конкуренция в рамках одного бренда
Business: intra-brand competitionУниверсальный русско-английский словарь > конкуренция в рамках одного бренда
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16 конкуренция марок
Advertising: brand competition -
17 конкуренция торговых марок
Advertising: brand competitionУниверсальный русско-английский словарь > конкуренция торговых марок
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18 Konkurrenz der Markenartikel
Konkurrenz der Markenartikel
brand competitionBusiness german-english dictionary > Konkurrenz der Markenartikel
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19 Markenartikelwettbewerb
Markenartikelwettbewerb
brand competition.Business german-english dictionary > Markenartikelwettbewerb
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20 merkekonkurranse
subst. brand competition
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